Company News, New Products

NYFW Preview: Maybelline Taps Influencer for Makeup Launch

Product collection with Shayla Mitchell is in stores now.

NYFW's leading makeup sponsor Maybelline New York teamed up with Shayla Mitchell of @MAKEUPSHAYLA to launch its first beauty influencer collection. Product will be in-stores nationwide beginning September 2017 until supplies last. Upon the launch, there will be a limited quantity of special edition products featuring premium monochromatic packaging sold nationwide.   The Maybelline x Shayla collection includes a shade extension of the fan favorite, Colossal Big Shot Mascara and a new City...

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